IPTV customization done right

What big hotel chains do well — leveraging IPTV at scale

How hotel leading chains like Marriott, Park Plaza and Radisson drive consistent, centralized guest communication

Big hotel chains such as Marriott, Park Plaza and Radisson have long set the standard for hospitality excellence. A key to their success lies in their ability to maintain consistent brand communication across hundreds and sometimes thousands of properties worldwide — a feat made possible through smart use of IPTV technology.

Centralized content management at scale

Large hotel groups operate at massive scale, managing properties across multiple countries and markets. To ensure brand consistency and streamline operations, they leverage centralized IPTV content management systems. This approach enables:

• Uniform brand messaging: Promotional offers, welcome messages, and hotel information broadcast consistently across all properties.
• Efficient updates and campaigns: Content can be updated centrally and pushed to hundreds of TV screens in real time, ensuring guests always receive the latest offers and information.
• Localized adaptations: While core branding remains consistent, localized content and promotions are tailored for each hotel or region, maximizing relevancy.

Driving promotion and revenue through IPTV

These chains use IPTV not only for entertainment but as a direct marketing channel that promotes:

• Room upgrades and loyalty programs.
• Spa and dining specials.
• Local events and experiences.
• Special offers for other destinations and properties.

Smart, targeted promotions delivered directly to guests’ in-room TVs boost ancillary revenue significantly.

Drive guest engagement and revenue with smart IPTV

Consistent guest communication equals elevated experience

By communicating consistently and effectively via in-room IPTV, big hotel groups strengthen guest trust and satisfaction. Guests feel informed, engaged, and valued, which translates into higher guest retention and positive reviews.

How Smartell IPTV supports scale and consistency

At Smartell, we understand the demands of large-scale hospitality operations. Our IPTV platform supports:

• Centralized, premise based or cloud-based content control.
• Flexible multi-property content distribution.
• Customization options for local relevance without compromising global brand integrity.

With Smartell, hotel groups can empower their storytelling — everywhere.